mcbath - Leading The Way
Website and digital strategy
#LeadingTheWay is the concept developed for the digital identity of mcbath. The brand has set out to lead the bathroom segment by pursuing a user-centric philosophy. Product development is based on actively listening to consumers and the creating durable solutions that are friendly to the environment. The concept humanizes a leading industry brand, which is reflected in the experience of the new website, social media and visual cues. It is a communication concept that integrates products, content and brand, making mcbath more meaningful and relevant for market players and their value chain.
Client / Manufacturer
Design
mcbath Moldcom Composites S.L.
Valencia, ESmcbath Moldcom Composites S.L.
Valencia, ESDate of Launch
2020
Development Time
up to 12 months
Target Regions
Europe, North America
Target Groups
Consumer / User, Trade / Industry