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McDonald's Burger Report
McDonald's Burger Report
2016

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McDonald's Burger Report

Annual Report

McDonald's Deutschland Inc.

Corporate Responsibility is a crucial component of the company policy of our client, McDonald’s. Unfortunately, this is not the case for the majority of most franchise-owners. In order to bring the topic of CR closer to the mainly sales-driven franchisees without boring them, we developed the McDonald's Burger Report. A CR report, in which the contents were linked closer to the very heart of the business: the burgers. Easy-to-understand burger diagrams of the restaurant’s key facts, printed on our packaging and distributed to our most important partners.

Client / Manufacturer

McDonald's Deutschland Inc.

München, DE
Design
Leo Burnett Germany

Leo Burnett Germany

Frankfurt a. M., DE

thjnk AG

Hamburg, DE
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Trade / Industry

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