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McDonald’s Fishing Hook
McDonald’s Fishing Hook
2017

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McDonald’s Fishing Hook

Campaigns / advertising

McDonald's Deutschland Inc.

As part of a quality campaign McDonald’s wanted to emphasize the freshness of its Filet-O-Fish burger – made from 100% fish filet. By simply turning the iconic brand logo upside down we spread the message in a striking way and caught people’s attention.

Client / Manufacturer

McDonald's Deutschland Inc.

München, DE
Design
Leo Burnett Germany

Leo Burnett Germany

Frankfurt a. M., DE

thjnk AG

Hamburg, DE
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User

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