McDonald’s Fishing Hook

Campaigns / advertising

As part of a quality campaign McDonald’s wanted to emphasize the freshness of its Filet-O-Fish burger – made from 100% fish filet. By simply turning the iconic brand logo upside down we spread the message in a striking way and caught people’s attention.

Client / Manufacturer

McDonald's Deutschland Inc.

München, DE

Design

Leo Burnett Germany

Frankfurt a. M., DE

thjnk AG

Hamburg, DE