McDonald's – flight map

Print ad, poster ad

Occupying 2,300 m² and boasting a seating capacity of over 500, the largest and most state-of-the-art McDonald's Restaurant in Germany has opened at Frankfurt Airport. When McDonald's celebrates, the whole world is invited. To encapsulate this idea, we drew on an instantly recognizable symbol from the airport world – the flight map. We created a flight map in which the flight routes formed the McDonald's logo, while every flight had the same destination: the McDonald's opening at Frankfurt Airport.

Client / Manufacturer

McDonald's Deutschland Inc.

München, DE

Design

thjnk AG

Hamburg, DE

Leo Burnett Germany

Frankfurt a. M., DE