McDonald's – Popov
TV and cinema ad
McDonald’s is turning 60. And we’re celebrating with a very special commercial. Oleg Popov, probably the world’s most famous clown, congratulates the world’s second most famous clown, Ronald McDonald. The film captures the sentiment McDonald’s always has and always will be committed to – staying young at heart, whatever your age.
iF Gold Statement
This is faultless and excellent film craft. Starring Oleg Popov, the video features a highly emotional build-up of suspense that is understandable across cultures and generations. Thanks to professional camera work and fitting music, the relationship with the brand is clearly recognizable. Great work!
Client / ManufacturerDesign
McDonald's Deutschland Inc.
München, DEthjnk AG
Hamburg, DELeo Burnett Germany
Frankfurt a. M., DEDate of Launch
2015
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User