Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

iF DESIGN AWARD
About the iF Design AwardiF JurySustainabilityBenefitsiF Design Award NightLifetime Achievement AwardFAQ
WINNERS & iF RANKING
iF Design Winners 2024All Winners since 1954iF Design RankingBrands & Creatives
STUDENT AWARD
Overview2024 WinnersJurorsBenefitsSponsorsFAQ
SOCIAL IMPACT PRIZE
OverviewJurorsWhat is Social Impact?Supported Projects since 2017Success StoriesFAQ
MAGAZINE
Latest ArticlesAll ArticlesiF NewsletterPodcastTrend Report

BACK TO RESULTS (0)

McDonald's – Popov
McDonald's – Popov
2016

Share:

McDonald's – Popov

TV and cinema ad

McDonald's Deutschland Inc.

McDonald’s is turning 60. And we’re celebrating with a very special commercial. Oleg Popov, probably the world’s most famous clown, congratulates the world’s second most famous clown, Ronald McDonald. The film captures the sentiment McDonald’s always has and always will be committed to – staying young at heart, whatever your age.

iF Gold Statement

This is faultless and excellent film craft. Starring Oleg Popov, the video features a highly emotional build-up of suspense that is understandable across cultures and generations. Thanks to professional camera work and fitting music, the relationship with the brand is clearly recognizable. Great work!
Client / Manufacturer

McDonald's Deutschland Inc.

München, DE
Design

thjnk AG

Hamburg, DE
Leo Burnett Germany

Leo Burnett Germany

Frankfurt a. M., DE
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User

RELATED PROJECTS