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McMission
McMission
McMission
McMission
2014

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McMission

Augmented Reality App

McDonald's Deutschland Inc. Zweigniederlassung München

A corporate responsibility campaign aimed at guests was the challenge for McDonald’s Germany in 2013. The goal: to make the company’s social and environmental engagement feasible for the public. The result: an innovative AR-App based on infotainment. The games in McMission are composed of an information part, an AR sequence and a quiz. Predefined triggers at McDonald’s restaurants function as starting point. Users can then interact with 3D graphics embedded in their real environment, and learn more about sustainable energy and produce sourcing, recycling and anti-littering. Interface and graphics are based on a paper-art, low-polygon optic.

Client / Manufacturer

McDonald's Deutschland Inc. Zweigniederlassung München

München, DE
Design

Heye GmbH

München, DE

LessingvonKlenze Kommunikationsberatung GmbH

München, DE

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