McTrophy

Upcycled Trophy

McTrophy, the first trophy made from crew uniforms, emerged as a sustainable and meaningful innovation after McDonald's Korea unveiled new crew uniforms for the first time in 6 years. With thousands of old uniforms left behind, as a brand committed to sustainable sourcing, more recycling, fostering respectful workplace and growth among the crews, McDonald's wanted to upcycle these uniforms, rather than disposing, in a way that was both harmless to the planet and meaningful to the brand. These uniforms were transformed into unique trophies leveraging fabric-to-construction-panel technology, creating lasting mementos of the crew's dedication.

Client / Manufacturer

McDonald's Korea

Seoul, KR

Design

Leo Burnett Korea

Seoul, KRSooHee Yang, Hyeah Nahm, Haekyoung Yoon, Myungsun Kim, Seungwon Yang, Joonsu Park, Sangwoo Chu, Sangki Chae, Seunghyun Kim, Joohun Kim, Duyeon Kwon

Neo Show

Seoul, KRKyoungmin Lee, Yongkeun Jung

SejinPlus

Seoul, KR

Perzle

Seoul, KR