McTrophy
Upcycled Trophy
McTrophy, the first trophy made from crew uniforms, emerged as a sustainable and meaningful innovation after McDonald's Korea unveiled new crew uniforms for the first time in 6 years. With thousands of old uniforms left behind, as a brand committed to sustainable sourcing, more recycling, fostering respectful workplace and growth among the crews, McDonald's wanted to upcycle these uniforms, rather than disposing, in a way that was both harmless to the planet and meaningful to the brand. These uniforms were transformed into unique trophies leveraging fabric-to-construction-panel technology, creating lasting mementos of the crew's dedication.
Client / ManufacturerDesign
McDonald's Korea
Seoul, KRLeo Burnett Korea
Seoul, KRSooHee Yang, Hyeah Nahm, Haekyoung Yoon, Myungsun Kim, Seungwon Yang, Joonsu Park, Sangwoo Chu, Sangki Chae, Seunghyun Kim, Joohun Kim, Duyeon KwonNeo Show
Seoul, KRKyoungmin Lee, Yongkeun JungSejinPlus
Seoul, KRPerzle
Seoul, KRDate of Launch
2023
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users, "Employees"