MCUD - Power of Unity

MCUD - Visual Communication Design System

Mitsubishi Corporation Urban Development (MCUD), one of Japan’s leading real estate developers, needed a communication system that would bring together its people, values, and ideas. Our task was to show unity and simplicity in a sector where urban issues are becoming increasingly more diverse and complex. The answer was a design based on colored bars, reminiscent of the constraints of a city block, that can be arranged in different patterns to show MCUD’s ability to organize, collaborate, and provide instantly recognizable benefits.

Client / Manufacturer

Mitsubishi Corporation Urban Development

Tokyo, JP

Design

Interbrand Japan

Tokyo, JPHideto Matsuo, Aki Kawai, Yoko Hagiwara, William Van Skaik, Takahiro Hirasawa

HS

Tokyo, JPHiroyuki Suzuki