Mediatektur
Media facade
BMW Group DesignThe approach was to create a dynamic environment for a museum of mobility. The Mediatektur, a symbiosis of media and architecture, on one hand enlarges the space by extending it virtually through three-dimensional moving images. It also sets the exhibited parked cars into motion relative to the animated walls. In the reactive mode, the pattern of illumination changes according to the presence of visitors and thus actively involves them in the scenario.
Client / ManufacturerDesign