Mediheal Square Ampoule

Cosmetics packaging

Mediheal, as a derma-cosmetic brand, renewed the packaging logic for future value. The essence lies in the brand identity and the sustainability aspect. The brand took the visual symbol Mieum(Korean consonant in square shape) from the first letter of Mediheal in Korean as the brand motive, thus the ampoule incorporates the square shape in its form. The round inner container visible through the transparent container gives off the flask look from the science lab which adds the trust factor. The product is designed to be refillable by replacing the inner container, which reduces plastic consumption and is cost-efficient and sustainable.