meiji THE CHOCOLATE
Food packaging
The “Bean to Bar" concept for this chocolate packaging is cleanly expressed by the centered logo and cacao illustration over a craft paper texture. The foil stamps and colors vary according to cacao flavor, and by displaying these designs side by side, the designers transform the entire display into a “Bean to Bar” chocolate shop. In supermarkets and convenience stores, this design makes a clear distinction between this and other chocolate brands. By creating a new way to enjoy chocolate through different cacao flavors, it fosters a new chocolate culture.
Date of Launch
2016
Development Time
13 - 24 months
Target Regions
Asia
Target Groups
Consumer / User