Meijianghe

Liquor packaging

The packaging design for Meijianghe shines a spotlight on the spirit's ecological credentials and the beauty of the Chinese tradition of liquor brewing. The designers looked to Sungoo's depiction of postmodernism in creating the bottle shape. They also incorporated several elements from the distiller's corporate identity, such as the mountain-shaped hole and negative space in the center of the bottle, the ecological dark green palette, and illustrations and lettering in gold block printing.

Client / Manufacturer

Gulinshexiang Liquor Co., Ltd.

Luzhou, CN

Design

Shenzhen Sungoo Brand Design Co., Ltd.

Shenzhen, CN