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Meijianghe
Meijianghe
Meijianghe
Meijianghe
Meijianghe
Meijianghe
Meijianghe
Meijianghe
Meijianghe
Meijianghe
Meijianghe
Meijianghe
Meijianghe
Meijianghe
2021

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Meijianghe

Liquor packaging

Gulinshexiang Liquor Co., Ltd.

The packaging design for Meijianghe shines a spotlight on the spirit's ecological credentials and the beauty of the Chinese tradition of liquor brewing. The designers looked to Sungoo's depiction of postmodernism in creating the bottle shape. They also incorporated several elements from the distiller's corporate identity, such as the mountain-shaped hole and negative space in the center of the bottle, the ecological dark green palette, and illustrations and lettering in gold block printing.

Client / Manufacturer

Gulinshexiang Liquor Co., Ltd.

Luzhou, CN
Design
Shenzhen Sungoo Brand Design Co., Ltd.

Shenzhen Sungoo Brand Design Co., Ltd.

Shenzhen, CN
Date of Launch
2020
Development Time
Other duration
Target Regions
Asia
Target Groups
Consumer / User

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