Melody Of Tea
Tea packaging
Rice Advertising Co., Ltd.
The design concept for this Melody of Tea packaging is based on four Chinese words important in Buddhism: Formation, Existence, Destruction, and Emptiness. These are metaphors for the four stages of change in the world, the cycle of birth to death. Each word relates to a different te type and tea bag, from clear to rich flavor, here also meant to symbolize the ups and downs of life. The rotatable tea box packaging represents the endless melody of nature.
Client / ManufacturerDesign
Rice Advertising Co., Ltd.
Taipei, TWChihlee University of Technology
New Taipei, TWDate of Launch
2021
Development Time
up to 12 months
Target Regions
Asia, Europe, North America
Target Groups
Consumer / User