Melody Of Tea
Melody Of Tea
Melody Of Tea
Melody Of Tea
Melody Of Tea
Melody Of Tea
Melody Of Tea
Melody Of Tea
Melody Of Tea
Melody Of Tea
Melody Of Tea
Melody Of Tea
Melody Of Tea
Melody Of Tea
2021

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Melody Of Tea

Tea packaging

The design concept for this Melody of Tea packaging is based on four Chinese words important in Buddhism: Formation, Existence, Destruction, and Emptiness. These are metaphors for the four stages of change in the world, the cycle of birth to death. Each word relates to a different te type and tea bag, from clear to rich flavor, here also meant to symbolize the ups and downs of life. The rotatable tea box packaging represents the endless melody of nature.

Client / Manufacturer

Rice Advertising Co., Ltd.

Taipei, TW
Design
Chihlee University of Technology

Chihlee University of Technology

New Taipei, TW
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Asia, Europe, North America
Target Groups
Consumer / User

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