Melon Music Awards
Branding
MMA is the largest annual artist festival and award show in Korea. As a contactless metaverse award show in the midst of the pandemic, it expresses the theme " A Trip to the Music Universe." A VIP Kit designed for users to feel like participating in live concerts even from home. The red dot in the MMA logo gives a sense the festival is live(on air). And four main keywords of the MMA(Hope, Fun, Share and Joy) are represented in pixels to turn the online event into a lively festival scene. These designs maximize the brand touch point between the MMA and users even during an online festival.
Client / Manufacturer
Design
Kakao Entertainment Corp.
Seongnam, KRKakao Entertainment Corp.
Seongnam, KRSehoon Na, Sohyun Kang, Youngeun Oh, Jinsoo Yang, Byungyong Lee, Youngbo Joo, Donghyun KimDate of Launch
2021
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users