Meltdown Flags
Advertising campaign
Glaciers are melting faster than ever. And with them, 69% of the global drinking water supply. Environmental sensor company METER has been documenting glacier retreat for decades. But the scientific articles resulting from the data usually only reach an expert audience. The initiative around the Meltdown Flags aims to make the general public understand what is at stake. Meltdown Flags is a climate data initiative that visualizes global glacier retreat by reducing the color white in flags of countries with glaciers from 1995 until 2050.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Specific country/region: Global
Target Groups
Consumer / User, Public Sector Government