Meltdown Flags
Awareness campaign
METER Group, Inc.The Meltdown Flags campaign presented complex scientific data in a creative and illustrative way, explaining how important glaciers are for all of humanity. Meltdown Flags is a climate data initiative that visualizes global glacier retreat, reducing the color white in flags of countries with glaciers. It uses data gathered from 1995, the year of the first UN Climate Change Conference, to the present day, and projected until 2050, the point of no return for glaciers.
iF Gold Statement
Designed to raise awareness of the importance of glacial water for food ecosystems, this website allows the user to easily visualize the reduction of glacial water in many of the world's nations. It succeeds brilliantly in emotionalizing scientific data without distorting them, magnifying our awareness of one of the world's greatest challenges.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Specific country/region: Global
Target Groups
Consumer / User