'MEME5' Diet foods package
Health snack food packaging
Meme 5’s package design sends a positive message about the low-calorie benefits of its food products. The text is informational with tips about how to maintain healthy eating habits as an alternative to the dangers of impractical fasting. The keywords guiding the design process were "Happier oneself" and "Better, Lighter, healthier." The packaging was created to appeal to the sensibilities of young people who greatly value aesthetics. The logo design uses soft curves and a rhythmic feeling in pastel colors to express a bright, positive attitude about health and eating.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User, Specific sub-group: young people in their 20s and 30s