Menghai

Logo and visual identity

The logo uses elements of the Dai (one of the 56 recognized ethnic minorities of China) language. The unique Dai script reflects the peculiar life, institutions, customs, and philosophy of the Menghai region (located in Yunnan province, China). The well-proportioned font style resembles high mountains and cloudy fog (regional features). This appearance is combined with the form of an elephant, which implies luck and prosperity, and is a symbol of wisdom in Buddhism. The combination of dynamism and stillness endows the logo with long historic culture and a sense of fashion.

Client / Manufacturer

Menghai Market Supervision Admin.

Xishuangbanna, CN

Design

Dongdao Creative Branding Group

Beijing, CN