Mercedes-Benz at IFAT 2016
Mercedes-Benz at IFAT 2016
Mercedes-Benz at IFAT 2016
Mercedes-Benz at IFAT 2016
Mercedes-Benz at IFAT 2016
Mercedes-Benz at IFAT 2016
Mercedes-Benz at IFAT 2016
Mercedes-Benz at IFAT 2016
Mercedes-Benz at IFAT 2016
Mercedes-Benz at IFAT 2016
Mercedes-Benz at IFAT 2016
Mercedes-Benz at IFAT 2016
Mercedes-Benz at IFAT 2016
Mercedes-Benz at IFAT 2016
2017

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Mercedes-Benz at IFAT 2016

Trade fair appearance

Daimler AG

Since Mercedes-Benz sponsors the German national football team, the brand’s proximity to soccer marked its appearance at the IFAT 2016 trade fair. The stand area was converted into a stadium including typical elements such as a grass pitch, a platform and a scoreboard. The staging was completed by the vehicles on display, which posed as players with individual skills in a strong team (German for team: “Mannschaft”). Thus, visitors encountered a coherent image, which inventively took advantage of the sport’s emotional appeal to highlight the exhibits.

Client / Manufacturer
Daimler AG

Daimler AG

Mercedes-Benz Vertrieb DeutschlandBerlin, DE
Designer

einsagentur Schäuble GmbH

Karlsruhe, DE

Waidmann/Post GmbH

Braunschweig, DE
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Trade / Industry, Public Sector / Government

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