Mercedes-Benz at IFAT 2016

Trade fair appearance

Since Mercedes-Benz sponsors the German national football team, the brand’s proximity to soccer marked its appearance at the IFAT 2016 trade fair. The stand area was converted into a stadium including typical elements such as a grass pitch, a platform and a scoreboard. The staging was completed by the vehicles on display, which posed as players with individual skills in a strong team (German for team: “Mannschaft”). Thus, visitors encountered a coherent image, which inventively took advantage of the sport’s emotional appeal to highlight the exhibits.

Client / Manufacturer

Daimler AG Mercedes-Benz Vertrieb Deutschland

Berlin, DE

Design

einsagentur Schäuble GmbH

Karlsruhe, DE

Waidmann / Post GmbH

Braunschweig, DE