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Mercedes-Benz E-Klasse Modellpflege
Mercedes-Benz E-Klasse Modellpflege
Mercedes-Benz E-Klasse Modellpflege
Mercedes-Benz E-Klasse Modellpflege
2007

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Mercedes-Benz E-Klasse Modellpflege

Banner campaign

DaimlerChrysler Vertriebsorganisation Deutschland

“See the E-Class in a new light” – this was the slogan under which Mercedes-Benz presented the model management of its E-Class autos. Online the market launch is supported via an unconventional banner campaign, which involves the initial advertisement of imaginary products in skyscrapers, before the unexpected occurs: the banners explode the format barriers and the user experiences a surprising resolution – as well as a key motivation to buy a new E-Class car.

Client / Manufacturer
DaimlerChrysler Vertriebsorganisation Deutschland

DaimlerChrysler Vertriebsorganisation Deutschland

Berlin, DE
Design
Elephant Seven AG

Elephant Seven AG

Hamburg, DE

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