Mercedes-Benz E-Klasse Modellpflege
Banner campaign
See the E-Class in a new light this was the slogan under which Mercedes-Benz presented the model management of its E-Class autos. Online the market launch is supported via an unconventional banner campaign, which involves the initial advertisement of imaginary products in skyscrapers, before the unexpected occurs: the banners explode the format barriers and the user experiences a surprising resolution as well as a key motivation to buy a new E-Class car.
Client / Manufacturer
Design
DaimlerChrysler Vertriebsorganisation Deutschland
Berlin, DE