Mercedes-Benz IAA 2015

Trade fair appearance

The Silver Flow, the architectural symbol becomes the stage set. The flexible stage setup was designed to accommodate a wide range of live situations. The three-storey brand shelf with the current product portfolio creates a surprising depths of the stage. Live acts accentuate the brand topics and product premieres. A spidercam reinforces the underlying live atmosphere of the stage production. The dynamic live images are expanded digitally by augmented reality levels.

Client / Manufacturer

Daimler AG

Stuttgart, DE

Design

Atelier Markgraph

Frankfurt a. M., DE

Atelier Markgraph mit Monomango und NSYNK

Frankfurt a. M., DE

TLD Planungsgruppe

Wendlingen, DE

janglednerves

Stuttgart, DE