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Mercedes-Benz IAA 2015
Mercedes-Benz IAA 2015
Mercedes-Benz IAA 2015
Mercedes-Benz IAA 2015
2017

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Mercedes-Benz IAA 2015

Trade fair appearance

Daimler AG

The Silver Flow, the architectural symbol becomes the stage set. The flexible stage setup was designed to accommodate a wide range of live situations. The three-storey brand shelf with the current product portfolio creates a surprising depths of the stage. Live acts accentuate the brand topics and product premieres. A spidercam reinforces the underlying live atmosphere of the stage production. The dynamic live images are expanded digitally by augmented reality levels.

Client / Manufacturer
Daimler AG

Daimler AG

Stuttgart, DE
Design
Atelier Markgraph

Atelier Markgraph

Frankfurt a. M., DE
Atelier Markgraph mit Monomango und NSYNK

Atelier Markgraph mit Monomango und NSYNK

Frankfurt a. M., DE

TLD Planungsgruppe

Wendlingen, DE
janglednerves

janglednerves

Stuttgart, DE
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Trade / Industry

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