Mercedes-Benz Interschutz
Trade fair appearance
The motto "Next generation" lays the foundation for the appearance of Mercedes-Benz at Interschutz 2015. The stand architecture, the communication concept and the vehicle portfolio reflect the diversity and complexity of the applications of emergency vehicles and thus the requirements for intervention teams, which can be fulfilled only in reliable cooperation. The zoning of the stand was carried out analogously to a rescue operation: the architecture with a wide visitors lounge is the center, the vehicles are swarming out in a star shape. The architectural elements define the areas of application and are linked together by an all-round belt.
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Public Sector / Government