Mercedes-Benz Messeauftritt Automechanika
Mercedes-Benz Messeauftritt Automechanika
Mercedes-Benz Messeauftritt Automechanika
Mercedes-Benz Messeauftritt Automechanika
2011

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Mercedes-Benz Messeauftritt Automechanika

Exhibition stand

Daimler AG

The Automechanika is the leading international trade show for the automotive after-sales market. Target group are professional attendees. The Mercedes-Benz brand space is defined by two spatial installations, the “Hydraulic Hoist Ballet” and the high-rising “Pallet Cage Horizon”. The world premiere of the “Hydraulic Hoist Ballet” quickly becomes a visitor magnet: automobiles moving in finely coordinated figures on hoisting platforms. All along the opposite wall, a series of pallet cages dominates the landscape – a 6 m high and 40 m wide horizontal surface created entirely from the standardized metal cages used for delivering auto parts worldwide.

Client / Manufacturer
Daimler AG

Daimler AG

Stuttgart, DE
Designer
Milla & Partner

Milla & Partner

Stuttgart, DE

raumHOCH

Berlin, DE

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