Mercedes-Benz Messeauftritt Automechanika
Exhibition standDaimler AG
The Automechanika is the leading international trade show for the automotive after-sales market. Target group are professional attendees. The Mercedes-Benz brand space is defined by two spatial installations, the Hydraulic Hoist Ballet and the high-rising Pallet Cage Horizon. The world premiere of the Hydraulic Hoist Ballet quickly becomes a visitor magnet: automobiles moving in finely coordinated figures on hoisting platforms. All along the opposite wall, a series of pallet cages dominates the landscape a 6 m high and 40 m wide horizontal surface created entirely from the standardized metal cages used for delivering auto parts worldwide.