Mercedes-Benz Trucks you can trust
Exhibition stand, bauma
Daimler AG Mercedes-Benz LKWHow do you exhibit building site vehicles in their authentic environment while, at the same time, conveying the premium standards of the Mercedes-Benz brand? Through humorous abstraction: a building site installation plan, similar to that which every trucker knows, forms the basis of the stand design. It includes the architects notes, which subtly communicate product advantages. The champagne-colored vehicles create an overall atmosphere of high quality and convey the standards of the host. The result: a stand which combines high quality with authenticity and demonstrates that Swabians also have a sense of humor.