Mercedes-Benz Trucks you can trust
Exhibition stand, bauma
How do you exhibit building site vehicles in their authentic environment while, at the same time, conveying the premium standards of the Mercedes-Benz brand? Through humorous abstraction: a building site installation plan, similar to that which every trucker knows, forms the basis of the stand design. It includes the architects notes, which subtly communicate product advantages. The champagne-colored vehicles create an overall atmosphere of high quality and convey the standards of the host. The result: a stand which combines high quality with authenticity and demonstrates that Swabians also have a sense of humor.
