For the launch of the V Class, we needed to capture the attention of the family, one of the most critical and inquisitive target groups, and get them excited about the new features. We highlight the features through stories focusing on family life and thereby establish the V Class as a new family member. We combine small stories with interactive scenes to illustrate how the V Class is more than just a car – it’s part of the family! Full screen pictures and videos highlight the V Class in line with its positioning “as large as life”. A great experience for the whole family, including an integrated test drive for tomorrow’s decision makers.
Client / Manufacturer