Mercedes-Maybach Pullman
Product communication
The epitome of size. A vehicle of new dimensions. The images convey an unprecedented sense of spaciousness, an experience of limitless room. The imagery, which we have developed ourselves, touches briefly on the history of this legendary vehicle. The modern look of the photos reflects the vehicle’s design. But then, the sober feel is left behind – a shower of diamonds opens up a new realm of fantasy, hinting at the boundlessness of one’s own possibilities reaching beyond the horizon. Fascination and inspiration combine in both the book and the encounter with the vehicle itself.
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Asia, Europe, North America
Target Groups
Consumer / User, politicians, top-ranking officials, businesspeople from upper echelons of society, "heads of state"