Messeauftritt Mercedes-Benz auf der REHACare 2003
Trade fair communicationDaimlerChrysler AG
Starting situation: The Mercedes-Benz products on show make it possible for people with limited freedom of movement to enjoy unrestricted mobility through the modifications and extensions to the vehicles that are provided. The idea: Mobility without compromise. Mobility is movement. Movement creates prospects. Realisation: The typographic design realises the basic idea in an actively semantic way, and in close interaction with the architecture. A consistent statement emerges. The accents that are placed, together with areas of concentration and the emphasis of dynamic qualities through point-based structures, encourage the visitor to move around on the trade fair stand, to discover it and to experience uncompromising mobility in the form of the products.