Messenger 'LINE'
Mobile App, Event Design
The Messenger 'LINE' is a global messenger application and smartphone platform, which 59 million people use in 231 countries. To create a friendly brand image and value beyond nation and race, “LINE square” was established at the Yeosu Expo in South Korea. As a marketing space in the form of a large international parcel, it gave international visitors the chance to experience Messenger 'LINE'. At the “Hello, Friends in Tokyo 2012” conference, viral marketing activities took place through teaser website, SNS and media prior to the event. For the visitors, various brand products utilizing Messenger 'LINE' characters were handed out while giving them differentiated brand experience across the venue.
