Metro
Annual report 2010
The annual report 2010 combines comprehensive and transparent reporting with brand-building image communication. The enclosed, lavishly illustrated report magazine takes the reader on a journey into the metropolis of Shanghai to Julia Liu, who together with her colleagues is opening up the Chinese market for Media Markt and Metro Cash & Carry. The printed report distinguishes itself by a varied and brand-typical design with many charming details such as original proof-sheets of own-label packaging of the sales divisions.
