Mey: Speaking Quality
Corporate Design Relaunch
Mey has been producing high-quality lingerie and underwear for nearly 100 years. The company is family-owned, the products are long-lasting, the manufacturing sustainable. But you couldn't tell all that from the corporate design – so we fundamentally rethought it! Centerpiece is a new logo: a reduced serif that appears to have been embroidered onto a textile. It pays homage to the craftsmanship, attention to detail and subtlety that characterize the brand. An extensive range of branding tools enables Mey to create seasonal communication – and positions Mey successfully in the premium segment of the fashion world.
Date of Launch
2021
Development Time
up to 12 Month
Target Regions
Europe
Target Groups
Consumers / Users, Trade / Industry