Mi Kids Sonic Electric Toothbrush
Children's dental care packaging
Mi Kids Sonic Electric Toothbrush features an interactive app-based brushing animation that teaches children good brushing habits. The packaging is a key component of the product, featuring cartoon elements and children's illustrations. The unboxing experience for children replicates the pleasure of reading a picture book or playing a game. Once open, the packaging has a second use as a game box, offering children a continued fun and interactive experience.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User