Mi Sports Bluetooth Headset Mini
Consumer electronics packaging
This is a low-profile product that targets the lower end of the sports headset market. Designers were tasked with adding an element of fun to the packaging, using the visual language of emojis to reach a younger generation. The headset and controller form the eyes and mouth of an emoji icon when placed in the box, adding a playful, emotional appeal to the consumer experience.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User