Miami Open
Branding design
The purpose of the work was to create the visual identity for the professional tennis tournament held at Crandon Park in Florida. Comprising a combination of logo, color and typography, it provides creative possibilities and guarantees consistency in communication. The graphic elements constitute a single universe that identifies the event. The logo consists of a symbol (inspired by the movement of the tennis ball), Miami Open lettering, “presented by” text and Itaú logo. The chromatic palette has two versions: gradient and solid, when the use of the gradient is not possible. Orange is present and is the predominant color wherever possible.
Date of Launch
2015
Development Time
up to 12 months
Target Regions
North America
Target Groups
Consumer / User