MIAO CRAFT BEER

BEER

"MIAO" is a craft beer brand sold to young people in China. It hopes to convey a pleasant brand attitude and make people feel more relaxed when drinking. After a busy day's work, young people in China like drinking beer in the evening to relax themselves. Many young people like to keep pet cats. Lovely cats can release pressure. The brand image of this wine is a cat enjoying beer. There are two flavors of craft beer, Belgian wheat and sea salt grapefruit. "MIAO" is the voice of a cat and the name of a brand. The graphic design of MIAO combines the shape of a cat. Two cat ears are designed on the bottle, which makes this beer look different.

Client / Manufacturer

Zirui Paper Products Packaging (Dongguan) Co., Ltd.

Dongguan, CN

Design

Left and Right Creative Design (Shenzhen) Co., Ltd.

Shenzhen, CNDesigner: Zhou Jingkuan, Sun Linlin