MIAO CRAFT BEER
BEER
Zirui Paper Products Packaging (Dongguan) Co., Ltd.
"MIAO" is a craft beer brand sold to young people in China. It hopes to convey a pleasant brand attitude and make people feel more relaxed when drinking. After a busy day's work, young people in China like drinking beer in the evening to relax themselves. Many young people like to keep pet cats. Lovely cats can release pressure. The brand image of this wine is a cat enjoying beer. There are two flavors of craft beer, Belgian wheat and sea salt grapefruit. "MIAO" is the voice of a cat and the name of a brand. The graphic design of MIAO combines the shape of a cat. Two cat ears are designed on the bottle, which makes this beer look different.
Client / ManufacturerDesign
Zirui Paper Products Packaging (Dongguan) Co., Ltd.
Dongguan, CNLeft and Right Creative Design (Shenzhen) Co., Ltd.
Shenzhen, CNDesigner: Zhou Jingkuan, Sun LinlinDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users