Microsoft 50th Anniversary: Change needs makers
Campaign
It's Microsoft’s 50th anniversary! A moment to honor the past and spotlight the spirit of continuous invention that’s always moved us forward—while inspiring the next generation of changemakers to build what’s next. Our "Change needs makers" campaign leaned into nostalgia—and all the personal memories people have made with us over 50 years. By rekindling emotions people have with our brand, we set ourselves up to be their chosen partner for the next frontier: AI. And people showed up to celebrate all we've achieved together with 39.4M product engagements, 65K posts mentioning the anniversary on social, and 17.1M social impressions.
Client / Manufacturer
Design
Microsoft Corporation
Redmond WA, USMicrosoft Corporation
Redmond WA, USMicrosoft Brand TeamKoto Studio
London, GBDate of Launch
2025
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users