Microsoft at Cannes: Tame your creative demons

Campaign

We all have our creative demons. Stalling. Spiraling. Stress. Those pesky critters throwing down obstacles that keep us from doing our best work. This is especially true for creators, a growing force, as they tackle the demands of being always on. Our "Tame your creative demons" campaign brought the demons to life at the Microsoft Beach House at Cannes. Experts showed creators on site how to face their demons and use Copilot to put confidence back in their creative process. Activations guided creators to use AI to confront their creative blocks: 2700+ people engaged in demos and fireside chats with 7M+ organic impressions cross-channel!

Client / Manufacturer

Microsoft Corporation

Redmond, WA, US

Design

Microsoft Corporation

Redmond WA, USMicrosoft Brand Team

Koto Studio

London, GB