Microsoft: Pride for each other
Campaign
Recently anti-LGBTQIA+ rhetoric and legislation has surged, and mutual support is more essential than ever. This year, LGBTQIA+ people at Microsoft underscored Pride isn’t just about showing up for ourselves—it’s about showing up for each other. Our “Pride for each other” campaign invited everyone to forge bonds of friendship, affection, and allyship, our greatest strength. Design reflected that, representing 73 LGBTQIA+ flags blending in harmony. The campaign showed up on Microsoft platforms and products, empowering the community to encourage, uplift, and care for one another—rallying support across 95 markets and 2.4M organic impressions.
Client / Manufacturer
Design
Microsoft Corporation
Redmond WA, USMicrosoft Corporation
Redmond WA, USMicrosoft Brand TeamKoto Studio
London, GBDate of Launch
2025
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users