Midea Alive Knob Oven UI
Oven, UX, UI, PUI, interface, interaction
Alive Knob Interface targets the conservative European entry segment, by combining innovative lighting design with traditional metal panels and physical knobs. It features dynamic lighting around each knob that responds to rotation, creating an engaging visual effect. The lighting adjusts based on selected settings, enhancing the user experience. During cooking, luminous feedback provides visual updates on timing and stages. This design follows the left-to-right mental model, ensuring simple, intuitive interactions. The unique use of dynamic lighting not only boosts usability but also distinguishes the product in a competitive market.
Client / Manufacturer
Design
Midea Group Co., Ltd.
Foshan, CNMidea Milan Design Center
Milan, ITMarzio Riboldi, Ali Akay, Andrea Bettinelli, Federico Chiusaroli, Andrea Fuggini, Kim Hong SikDate of Launch
2025
Development Time
up to 12 Month
Target Regions
Asia, Australia / Oceania, Europe
Target Groups
Consumers / Users