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MIDORI Slow Reel Steel Tape Measure
MIDORI Slow Reel Steel Tape Measure
MIDORI Slow Reel Steel Tape Measure
MIDORI Slow Reel Steel Tape Measure
MIDORI Slow Reel Steel Tape Measure
MIDORI Slow Reel Steel Tape Measure
MIDORI Slow Reel Steel Tape Measure
MIDORI Slow Reel Steel Tape Measure
2023

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MIDORI Slow Reel Steel Tape Measure

Stationery

Metal convex tape measures provide an easy way to measure long straight or curved lines and marking dimensions, but they need to be handled with care because the edges are sharp and the tape retracts rapidly. No matter how carefully they are used, a small mistake can cause the tape to shoot back in, posing safety concerns in homes with children. We noticed that parents cannot leave these tape measures within reach of children, let alone allow children to measure things themselves, so we decided to create a tape measure that is safe for all ages.

Client / Manufacturer

Designphil Inc.

Tokyo, JP
Design

Designphil Inc.

Tokyo, JP

TAIJI KAMISE DESIGN.

Tokyo, JP
Date of Launch
2022
Development Time
up to 36 Month
Target Regions
Asia
Target Groups
Consumers / Users

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