Mijia AirWear PM2.5 mask
Air pollution mask
First air pollution mask to marry high performance and high style. Aerospace grade replaceable filters (PM2.5) are digitally authenticated via app. Sensual, contoured shape complements face and body. Material innovation: softshell textile engineered for softness and resilience makes it extremely lightweight and comfortable. 300+ microfiber perforations create exceptional air exchange for breathability and heat transfer. One-piece advanced forming process requires no stitches / seams to irritate skin. China fit: anthropometric dataset 3,000 Chinese 3D head scans led to proprietary 360° ergonomic silicone skirt. Dynamically adapts to prevent gaps and leaks.
Date of Launch
2016
Development Time
13 - 24 months
Target Regions
Asia, 2 & 3 cities in Mainland China and other metro areas in Asia Pacific., "Urban centers such as Tier 1"
Target Groups
Consumer / User, "Specifically designed to fit Asian/Chinese faces for 3.5B+ people living in pervasive air pollution"