Mijia Brand Visual Identity
Smart home brandBeijing Xiaomi Mobile Software Co.
Mijia is a smart home brand offering the most comprehensive smart home ecosystem with products from thousands of partner companies. Mijia brings customers the highest value at the most affordable price. Simplicity, uniformity, and affordability are the cornerstones of the Mijia brand. The branding relies on 3D elements to deliver a warm, fun, and intelligent visual impact. The concept was also applied to digital content, packaging, promotions, printed products, etc.