Millions Boulangerie & Café
Brand identity
The boulangerie and café brand Millions [miljɔ̃] is the French pronunciation of the word "millions." The brand name expresses the goal of attracting millions of people to visit and enjoy the brand. The logotype is comprised solely of numbers, which look like the Korean alphabet. The logo is a visual representation of the brand name "millions." Furthermore, the primary color is a vivid yellow to stimulate the appetite. Various graphic applications with numbers add to the uniqueness of the design concept.
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Specific country/region: Korea
Target Groups
Consumer / User