MIMINKO
Pet fashion branding
MIMINKO is a pet supplies brand whose goal is to give both pets and their human families satisfaction and greater happiness. The brand carries premium, sophisticated products with an emphasis on eco-friendly materials and stylish designs. MIMINKO is a Czech word that means "baby," a nod to the treasured status of our pets. The brand logo depicts a stylized, abstracted dog and cat, rendered in familiar, soothing earth tones. The simple figures are cute, calming, affectionate and clever all at once, and form an "M" through use of negative space. The elegance of the logo draws inspiration from our design philosophy of paying attention to both form and function
Client / ManufacturerDesign
OLIVE DES OLIVE CO., LTD.
Seoul, KROLIVE DES OLIVE CO., LTD.
Seoul, KRTANGIBLE.
Seoul, KRDate of Launch
2018
Development Time
up to 12 months
Target Regions
Asia, Europe, North America
Target Groups
Consumer / User, Specific sub-group: People who live with pets(dogs or cats)