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MINI @ BMW Group Media & Stakeholder Days 2023
Event & press conference at IAA Mobility 2023
BMW Group // Corporate CommunicationsWith the new MINI Cooper and the new MINI Countryman the brand takes a huge leap forward into a future that is electric, connected and profoundly sustainable. The event setting in a former factory building quotes MINI's typical go-cart feeling: it blends urban elements against the backdrop of the rough location into an immersive fun setting. The circle as MINI's iconic design element is integrated in every facet of the event: a curved LED wall and the circular drive-on stage create a pulsating roundabout where the lifestyles of the MINI characters meet in an unmistakable urban context – a vivid representation of the brand's transformation.
Client / Manufacturer
Design![Elastique. GmbH](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/3013/00000000-0000-0000-0000-000000000000/logo_dab9aea1ba58ec134dc9caf2b6b78898542b25d4.png)
![BMW Group // Corporate Communications](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/1203/00000000-0000-0000-0000-000000000000/logo_312_pt_logo.jpg)
BMW Group // Corporate Communications
Munich, DEBlue Scope Berlin GmbH
Berlin, DESusanne Gocht, Katharina Lottner, Torsten Belling![Elastique. GmbH](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/3013/00000000-0000-0000-0000-000000000000/logo_dab9aea1ba58ec134dc9caf2b6b78898542b25d4.png)
Elastique. GmbH
Cologne, DEC2Fachplaner GmbH
Günzlhofen, DEChristian HanewackerDate of Launch
2023
Development Time
up to 12 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
"Mobility press and experts"