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MINI Catwalk
MINI Catwalk
MINI Catwalk
MINI Catwalk
2008

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MINI Catwalk

Trade-fair stand IAA 07

BMW Group Design

The MINI trade-fair stand at the IAA 2007 focused on the world premiere of the MINI Clubman. A brand staging was developed that hinged on stylish orchestration of the themes of art, fashion and clubbing to appeal to the trend setters from post-Modern milieus, the main MINI target group.

Client / Manufacturer
BMW Group Design

BMW Group Design

München, DE
Design
BMW Group Design

BMW Group Design

München, DE

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