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MINI Countryman
MINI Countryman
MINI Countryman
MINI Countryman
2011

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MINI Countryman

Presentation, International Media Launch

BMW Group Design

Between the 12th of July and the 3rd of August 2010 500 international journalists experience the new MINI Countryman at the “MINI International Media Launch” in Hamburg. ItŽs a champions league event: five locations and as a top act the country band “BOSS HOSS”. Highlight is the MINI terminal: 56 containers build up as a location used for the night setting, strictly beside the harbor. Airy country style and urban street culture mixed up under one roof. The presentation works under the motto: “GETAWAY”. Experts turn off the specialties and get a point in a jig. Enlarged LED walls communicate the new style. Dynamical driving and urban country combined in a perfect event.

Client / Manufacturer
BMW Group Design

BMW Group Design

München, DE
Design
GS Eventbüro GmbH & Co. KG

GS Eventbüro GmbH & Co. KG

Bad Wiessee, DE

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