Mini Hexa, Mini Link Package Design
AI device packaging
The packaging for the Mini Hexa and Mini Link AI devices from Kakao Enterprise was designed to send a friendly message to customers who are new to AI devices. Soft and natural kraft paper was used as the main material, while plastics were kept to a minimum. Rather than illustrate the box with an actual product image, the outer packages feature a silhouette of the device abstracted into a pattern, stimulating the user's curiosity until the moment of unboxing. The package boxes are recyclable and economical. Hard plastic protective materials were replaced with stable paper structures that were made with a minimized use of postprocessing, glue, or coating.
Client / Manufacturer
Design
Kakao Enterprise
Sungnam-si, Gyeonggi-do, KRKakao Enterprise
Sungnam-si, Gyeonggi-do, KRDate of Launch
2020
Development Time
up to 12 months
Target Regions
Specific country/region: South Korea
Target Groups
Consumer / User