MINI ICEHOTEL
MINI ICEHOTEL
MINI ICEHOTEL
MINI ICEHOTEL
2015

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MINI ICEHOTEL

Hotel suite

BMW Group Nordic

Commissioned by MINI and in collaboration with the ICEHOTEL in Lapland, the “MINI Evolution Deluxe Hotel Suite” was created by DesignworksUSA. Each year artists are invited to create individual suites of inspiration and art. The hotel is characterized by a state of perpetual transformation, part of a recurring cycle of awakening and slumbering, departure and arrival, vibrancy and tranquility. For the MINI suite DesignworksUSA drew its inspiration from this natural process that the ICEHOTEL is experiencing as it is rebuilt every year and melts away when nature decrees. The design concept of the room tells the story of transformation.

iF GOLD STATEMENT

We were fascinated by this project’s poetic and unconventional design language. The 3-D design of the suite by means of ice is like a contemporary translation of ancient cave paintings. Atmospheric lighting effects underline the emotional result, which interprets the MINI brand in a fascinating way.

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