MINI Kapooow!
Installation
undergoes a transformation of its materials and forms. The huge silhouette of the MINI Paceman opens the view onto the installation. Starting with the front illustrating the creative process in the form of paper, the MINI Paceman, which seems to float, is transforming in real vehicle parts that are hold by Anders Warming, Head of MINI Design, and his design team. The installation was presented at the Salone Internazionale del Mobile 2013 in Milan.
iF GOLD STATEMENT
We chose the design because it simultaneously combines a vehicle and a product in a non-specialist environment. The automobile subject is not so much in the fore; it is the design process itself that is being focused on. A strong, visual image appealing to anyone with an aesthetic sense. The installation presents excellent design and preserves the iconography of the brand MINI.
