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MINI Lifestyle Produktkollektion
MINI Lifestyle Produktkollektion
MINI Lifestyle Produktkollektion
MINI Lifestyle Produktkollektion
2019

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MINI Lifestyle Produktkollektion

Lifestyle products

BMW AG MINI Brand Management

The MINI Lifestyle Collection includes 40 products, ranging from a simple keyring to bags and luggage. The aim was to create a unique collection of products that make life more beautiful and practical while creating a strong connection to the MINI brand, style, and heritage. For example, a unique cup with integrated tea infuser was created as a tribute to the brand’s core value of “Britishness”. Each product of the collection was individually designed and manufactured. Complementary to the product collection, the specially designed eco-friendly packaging is made entirely from paper and cardboard.

Client / Manufacturer
BMW AG MINI Brand Management

BMW AG MINI Brand Management

München, DE
Design
Factor Product GmbH Designstudio

Factor Product GmbH Designstudio

München, DE
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Asia, Australia / Oceania, Europe, North America
Target Groups
Consumer / User

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